Online Marketplace for Home Improvement Financing Hearth Launches No-Fee Lending Program for Contractors

Online Marketplace for Home Improvement Financing Hearth Launches No-Fee Lending Program for Contractors

Program For Roofing Contractors To Be Revealed at the International Roofing EXPO on February 6 in New Orleans

SAN FRANCISCO, CA – February 5, 2018 – Hearth, the consumer financing platform for home improvement projects, today is announcing a new partner program to help contractors close more sales without expensive dealer fees. Built on the same loan-matching technology as its consumer software, the Hearth No-Fee Lending Program provides contractors with an alternative to promotional financing that charges dealer fees of around 7%.

“We heard from contractors that a ‘Same as Cash’ or ‘No Interest/No Payment’ plan is rarely necessary to sell a project. Most customers just want a range of financing options with competitive interest rates and that’s what Hearth provides,” said Hearth CEO Anthony Ghosn. “When contractors offer promotional financing as their default option, they’re giving away cash to a lending partner when they really don’t need to,” he added.

For the launch of the program, Hearth is focusing on contractors in residential roofing construction and repair because of the especially high levels of non-discretionary spending, which makes promotional financing even less critical. Once contractors sign up, they can send their own unique, co-branded financing page to customers before a home visit so they know budgets ahead of time and use promotional financing as an exception, not the rule.

“Promotional financing can be very useful to contractors when a customer is on the fence or needs an extra nudge, but it should never be the first financing option a contractor presents to a customer,” said Ghosn. “With Hearth contractors can sign up in as little as 15 minutes and start saving on dealer fees immediately.”

“Partnering with Hearth was a no brainer,” said Cody Kline, Founder of JAGG Roofing, “We were able to get up and running in 15 minutes, the product is really simple for us and for customers, and best of all, Hearth doesn’t charge a dime in dealer fees.”

To learn first-hand about the new program from CEO Anthony Ghosn, visit Booth #164 at the International Roofing Expo in New Orleans.


About Hearth

Hearth is an online home improvement financing advisor focused on making it as easy as possible for consumers to find the right payment option for their projects. Hearth was founded in September 2016 by entrepreneurs Anthony Ghosn and Joe Lonsdale. Hearth is headquartered in San Francisco, California.

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